Top 20 Integrated Marketing Management Platforms 1 of 3: Marketers’ Needs +...
This past November I posted a blog piece, titled “Top 20 Cross-channel Marketing Execution Platforms?” The piece was a call for input on the state of technologies that assist marketers in running...
View ArticleMarketing Technology and Marketers … An Invitation to Participate in a New Book
Today’s post is a bit different from the usual. We won’t be diving into a key topic at the intersection of brands, marketing, innovation and technology, nor will we be presenting a Q&A with a...
View ArticleTop 20 Integrated Marketing Management Platforms 2 of 3: Assessing Marketing...
This is the second in a three-part series of posts on integrated marketing management platforms. The first post identified the strategic need for integrated marketing management, mapped this to key...
View ArticleA CMO’s Dual Imperatives – Driving Organizational and Technological Change
No member of the C-suite has a riskier or more-short-lived term than the chief marketing officer (CMO). The average tenure of a CMO at the ‘100 most advertised’ US brands is 28.4 months, according to...
View ArticleThe Inbound Marketing / Marketing Content Management Crowd – A Fourth Camp?
I’ve been doing a deep dive into the integrated marketing management segment over the past few months. My goal has been to unravel the complex vendor landscape; to help marketers discern the...
View ArticleA Survey of Marketers Priorities and Experiences with Marketing Technology
Today I am extending an open invitation for marketers that read this blog to help participate, both in my upcoming book – tentatively titled Connected Marketing – and in my current graduate research...
View ArticleOnline Compiled Lead Sourcing Providers – Assessing Their Value and...
My recent blog post on the inbound marketing / marketing content management crowd has gotten me thinking quite a bit about the holistic lifecycle of leads and of the role of marketers in this process....
View ArticleMarketing Measurement and ROI Analysis – Connecting Aspirations with Realities
I’ve been pretty heads-down over the past few weeks, analyzing the data and results from my graduate research and also working on my upcoming book. As I’ve dug into the data, there clearly are some...
View ArticleThe ‘Halo Effect’ of a Marketing Accountability Mindset – Amplifying Your...
The prevailing wisdom in marketing today is that achieving the greatest levels of performance requires true, closed-loop, customer-level insight into the effectiveness of marketing programs. If you...
View ArticleNailing Down Evidence That the Nature of the B2B Buyer Has Changed
I’ve been actively writing and presenting over the last few months on the changing B2B marketing landscape. And I’ll be talking more about this subject throughout the Fall at the B2B Marketing...
View ArticleWhy ‘Personas’ Are the Secret Sauce for Effective Marketing Automation...
I’ve been actively speaking over the past few weeks about a new strategic mindset I believe B2B marketers should adopt today — a ‘mass one-to-one’ strategy. This is a posture where marketing manages...
View ArticleWhat’s Behind the Rise of Content Marketing?
Over the last 7 months I’ve been very focused in my research on the dynamics of how B2B marketing is changing — particularly the increasing importance of developing buyer-centered marketing strategies...
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